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Showing posts with the label Essex St

West 48

My former housemate, a chef, knows a few people in the hospitality industry. From what I can see, they all hang out together, drink together when they finish service at two in the morning, and give each other silly nicknames like 'Fluffy'. So as soon as one of them branches out to open their own venue, or changes to a different role, the news spreads like wildfire. That's how the buzz surrounding a new venue starts. A coupla press releases and launch events gets the ball rolling, foodie mags and publications do their initial reviews, food bloggers get onto it, the locals flood in, and hospitality legends are born. When it's a quality new venue in a suburban location, the buzz seems even bigger. Such was the case with West 48 (48 Essex Street, Footscray), a cafe based in a quiet suburban street in Melbourne's inner west. I heard about it through my housemate - who knew someone working there or opening it or something - after which I promptly forgot about it. T...